Activewear Photography Guide

As an activewear photographer, you have no option but to create high-quality images that can sell. Hence, whether you’re creating images for your own clothing line or have been hired by an online store like Aim’n to get the job done, you must always get it right. Find out how to shoot on-time and on-point sportswear images.

Keep Movement in Mind

Activewear is for movement- it is designed to facilitate exercise. Have you checked the women’s sport pants available at Aim’n online store? You will realize some of the activewear images here were taken with movement in mind. For instance, the photographer deliberately shot the wearer in an exercise position to demonstrate how elastic they (the pants) are.

Invest in Macro Lenses

Details, such as zips, buttons, and seams, are critical when shooting activewear photos. At Aim’n, the photographer invested in macro camera lenses to ensure every detail on the pants is captured. Of course, buyers want to see these details when deciding to purchase.

Using the Right Equipment

People who spot professional photographers on the street may notice that they are carrying around bags of equipment. They might ask themselves what these bags contain. While some amateurs assume that all they need is a DSLR camera, this is not the case. There are plenty of other pieces of gear that are utilised in order to produce a great looking image.

The information site Wikipedia contains numerous pages about photographic equipment. This includes not just cameras but also tripods, lights and screens. Once an up and coming photographer understands the items they need, it allows them to start their journey to become a professional.


This is arguably the most essential piece of gear in a photographer’s arsenal. Anyone shooting in portrait or landscape mode requires this accessory if they want to guarantee a stable looking image. The camera rests on a tripod so that the photographer does not have to hold it themselves. These items are handy for people interested in long exposure photography. It is best to go for a premium-priced tripod that will last a long time.

Battery Charger

Most modern cameras run on battery power. The problem is that they will eventually run out. It can be very frustrating to have a camera die in the middle of the shoot. This scenario can be avoided by keeping a charger on hand. If the shoot is taking place somewhere away from a plug outlet, then it is also wise to bring along a portable power pack.

Camera Cleaning Kit

Sometimes the camera will be exposed to the elements. This is especially likely when shooting outdoors. When moisture, dirt or dust gets into a camera, it can cause severe damage. Repairs may be expensive, and in some unfortunate cases, cameras become unusable. For this reason, professionals carry a cleaning kit. It helps them to maintain their equipment and prevent cameras from being the victims of neglect.

Remote Shutter Release

Sometimes when the camera button is pressed too hard, it can cause the body to shake. This may lead to the picture looking blurry. Luckily remote shutter releases are the perfect solution. They can either be wired or wireless. Photographers use them to take a shot without having to physically touch the camera itself. It is best to utilise them in conjunction with a tripod for the best results.

Light and Screen Kit

If the photographers want lots of environmental control, then they will need to have their own bespoke light and screen kit. These items let them tweak the shade, temperature and position of the light. They are used almost exclusively for interior shooting. These kits are not as effective outside due to natural lighting issues.

Learning Photography

Before someone can become a professional at photography, they first need to learn the inside and outside of the subject. The art of photography is surprisingly complex. Therefore, plenty of research should be done if the person hopes to master the nuances of it. There are several different methods for learning photography.

University Courses

Suppose people want a concise and insightful look at the topic. In that case, it is worth investing time and money in a university course. When it comes to learning this subject, face to face teaching tends to be better than remote courses. This will allow the student to ask photography experts any questions they might have.

There is more to photography than just the practical side of things. The theory will likely play a vital role during a course. This may involve reading up on the rich history of cameras. Students could also research the various artistic movements that have developed over the years. It is common for lecturers to assign students the task of creating images that conform to these movements. Doing so helps them to better understand the motives and methods of famous photographers. However, a university may be too expensive for some people. Instead, they might prefer to focus solely on the practical side of things and engage in self-learning.

Practicing Photography

If people are looking for a cheaper alternative to university courses, they could simply grab a camera and take pictures of the world around them. However, experience and practise are the two keys to becoming a professional photographer. The more a person uses their camera, the better they will become at creating interesting looking images.

The first step is to master the basics. This will include learning how to use focus, apertures and depths of field. Once the photographer fully understands their camera, they can then experiment. The aim of all serious photographic artists is to produce imagery that has never been seen before. They try out new ways to utilise colour, objects and framing.

If new photographers are stuck for inspiration, they could visit a gallery. Looking at the work of famous professionals will help amateurs come up with their own unique ideas. Alternatively, they might do an online image search so that they can learn about cutting edge photos from the comfort of their own home.

Gaining Attention

There are a vast number of people who want to become professional photographers. But, unfortunately, not all of them will make it. The sad fact is that a large proportion of passionate amateurs will have their work ignored by the general public. If someone wants their images to become popular, they first need to gain as much attention as possible.

Learning From Successful Examples

The London focused news publication, the Metro, often discusses famous photographers from Britain’s capital. Up and comers can read about them to get an idea of how to market themselves. For example, some big names submit their work to galleries in the hopes of having it showcased.

Others display their images in a purely digital environment. The internet allows anyone to show the entire world the pictures that they have taken. If they become viral, it can launch a career in photography.

Trying Something Different

To gain attention, it is essential to know the things to avoid. It is never a good idea to play it safe. Photographers who create generic and standard pictures are unlikely to succeed. Instead, it is a much better idea to think outside of the box. People should experiment and do things that have never been tried before. This can sometimes lead to an entirely new artistic movement being invented.

Constantly Working

Once a photographer has gained attention, they need to retain it by coming up with new pieces of work. It is unwise for them to slow down. The best photographers have risen to the top by producing a vast number of high-quality artworks. If they stop working, it can lead to them becoming irrelevant.

Selling Photos to Newspapers

News publications are always searching for images associated with popular emerging stories. In the past, they would hire a professional photographer to supply them. However, this is no longer the norm. Instead, these companies accept pictures taken by members of the public. Anyone can become a photojournalist.

People who can take great-looking photos are more likely to have their submissions accepted by newspapers, who will pay to publish them. The amount of money they will receive can vary greatly. It will depend on what the demand is for the story.

Celebrity culture is a popular topic of tabloid publications. The need for photos of famous people has led to the emergence of an entire industry. Paparazzi photographers seek out picture opportunities of celebrities so that they can sell the images for a significant profit. The publication that buys the picture usually retains the sole rights to it.

Other times regular photographers just get lucky. They are in the right place at the right time. Therefore it is a good idea to be constantly taking pictures of exciting events just in case they turn into a breaking news story.

Creating an Online Store

Sometimes it is not a good idea to rely on other people to sell your photographs. Instead, you can create your very own website for this purpose. News stories about successful online stores are often covered by such sites as the Guardian due to the fact that multiple start-up e-commerce sites regularly emerge each year.

The owner of the site can upload their images onto it. Customers can then order prints of them for a fee. The main downside to this method is that the photographer has to deal with a number of tasks themselves. This can include producing high-quality prints, sending them out and replying to customer feedback.

There are plenty of positive things about online stores. First, they cut out the middle man, reducing the costs associated with paying third parties. Second, digital payment methods are speedy and convenient. Third, if a photographer manages to thrive as an online salesperson, they will be able to make a significant amount of money. It is wise to research the practical aspects of e-commerce before starting a new site. This will help you to avoid unnecessary mistakes.